How to get people to recognise your brand INSTANTLY
Picture this, someone is standing 200 metres away. They can’t see what you’re holding clearly, but they know exactly what it is! They know your brand without seeing the logo, without seeing the tagline, without seeing anything except one thing… the colour! In episode 3 of the BBCC, I want to talk about something that often gets treated […]
What Goes on Behind-The-Scenes of a Superhero Brand Identity
If you think that all you need to represent your brand is just a logo, then it’s time to think again. The big brands take a complete branding fitout VERY seriously, and so should you. Here’s a clear breakdown of every major part of a brand identity, from the big-picture strategy right through to the […]
Why Bold Design Wins in 2026
How Visual Identity Drives Business Growth in a Noisy Digital World Let’s be honest: the internet in 2026 feels like a screaming stadium. Every brand is yelling for attention through ads, reels, emails, pop-ups and tonnes of AI content clogging up feeds and inboxes. The ones that actually get heard? They’re not just loud. They […]